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Island def jam1/2/2023 ![]() “Everlast is an incredible artist that writes really important songs,” Island Def Jam chairman/CEO Lyor Cohen tells Billboard. Since then, the artist has laid low, most recently making guest appearances on Cypress Hill member DJ Muggs’ Anti album “Dust” and Lordz Of Brooklyn’s “Graffiti Roc” (High Times). The hip-hop group’s self-titled 1992 album sold 1.9 million copies in the U.S., according to Nielsen SoundScan.Įverlast then had tremendous success with his solo debut, “Whitey Ford Sings the Blues.” The 1998 Tommy Boy Records release has sold 2.9 million copies in the U.S., and included the hit “What It’s Like.” His 2000 follow-up, “Eat at Whitey’s,” sold 345,000 copies. The artist, whose real name is Erik Schrody, first gained prominence as leader of House of Pain. The agency's services include content strategy and creative development, branded entertainment, brand extensions and custom publishing, and its clients include Procter & Gamble's TAG Fragrance Company, Avon's boutique beauty brand mark, Swedish luxury bed manufacturer Hastens, and the non-profit Sean Kimerling Foundation.Everlast has signed with Island Def Jam and is expected to release his label debut in early 2004. Please visit for the latest news and in-depth information about P&G and its brands.ĪCME Brand Content Company LLC is an integrated marketing, promotions and branded content agency formed to assist marketers in stimulating consumer interest and sales through the development of engaging and immersive content. The P&G community consists of 138,000 employees working in over 80 countries worldwide. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). Three billion times a day, P&G brands touch the lives of people around the world. The TAG and Island Def Jam Music Group partnership was forged and managed by New York - based ACME Brand Content Company, TAG's branded entertainment agency of record.įor more information on TAG Records and the announcement of its first artist, visit About Procter & Gamble (NYSE: PG) In addition to an album release, the TAG Brand will showcase TAG Record's artist and Jermaine Dupri across various TAG brand advertising and marketing initiatives throughout 2008. The artist will be given a unique opportunity to merge their music with personal brand marketing. TAG Record's first artist will be officially announced in May. "This is a non-traditional approach that blends our most valuable assets: the artist and their music, with the power of brand marketing." This is a breakthrough model that will set the stage for innovative collaborations at Island Def Jam Music Group," said Jeff Straughn, vice president of strategic marketing for Island Def Jam Music Group. "This partnership marks an industry first. "We're confident the partnership will make a positive impact and bring opportunities to undiscovered urban creativity and vision." "We're very excited about our partnership with IDJ and the broad platform it provides for creating artistic opportunities within the urban community, said Alex Keith, general manager P&G Deodorants. The launch of TAG Records is part of the TAG brand's initiative to cultivate relationships with the urban community through the development of programs that provide opportunities for aspiring hip-hop talent. I'm hand selecting and molding these artists to make history in hip hop." New artists will receive ten times the typical marketing support - a first in the industry. "This label is going to provide new artists with a chance of a lifetime. "Today, we make history in the music industry with TAG Records," said Jermaine Dupri, president of TAG Records. This is a milestone for the music industry as TAG Record's artists will be supported with a multi-million dollar marketing effort that is unprecedented for any new artist, including television, print, radio, digital and event marketing. As president, Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. ![]() NEW YORK, April 10 /PRNewswire-FirstCall/ - Island Def Jam Music Group (IDJ) and Procter & Gamble's TAG brand announce the formation of a new hip-hop record label, TAG Records.
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